CoLab
I watched a couple of interviews she has done, in order to get to know who she is as a person.
The topics she spoke about started with Shame. She linked it to class, being understood, venerable.
Being able to understand something, adding context to it, is eye opening.
Her perspective on topics allows her to be grounded.
“I think you have to think of emotions as real even when they’re extremely alien to you.”
Me and Huda struggled to find a product we could create to market to people.
We explained to our tutors, who Zadie Smith is. They highlighted some key words and ideas we talked to them about.
Thoughts and initial ideas.
My train of thought fro coming up with ideas for the project.
Having the cold business ambient in contrast to a colourful country that is brought about by a person talk about their visit, was an initial idea, along with a questionnaire to engage people to talk.
The idea of possibly having Zadie Smith walk through a cold blue monochrome airport, with her signature red head wrap.(So the eye can follower)
Rough sketches of our ideas.
As we wanted to connect with people, we started looking at lines.
line art creates an emotion of connection through the use of smile outlines to create a shape.
Feedback.
Although most our drawing styles were coherent, our flyer with the red chair seemed out of theme, and the question of, 'where is the celebrity' came up too.
Take way
"Spark the conversation?' But what specifically is this conversation?
Having a more narrow conversation on a topic, rather than a generic one to just talk is a key idea we should have taken into consideration.
Showing the celebrity to support the product more.
Possibly having a specific podcast one could listen too during specific flights would be more inclusive to the airline than just its lounge area.
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Our visuals do work to communicate a sense of togetherness, however the poster is where the coherent style disappears.
We should have included the celebrity more, through the use of her name or more images.
Although we used her personality and her philosophy.
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