HACK THE FORMAT.
We looked at campaigns that hijacked other platforms to advertise.
Joining spotify & Premier League.
The brand was Premier league and the format is Spotify.
We had to do our research on both formats, to gain knowledge of what we could potentially do.
In the lesson, they showed us
Vulfpeck silent album
Where the band had a silent album with enough seconds on Spotify to receive a payment for the heard track.
This idea of hacking the format and allowing to benefit from it, is an ingenious way to gain some attention and revenue.
Framework
Research/ understanding Read/ look/ analyse: Find out as much as you can about the subject
Insight Identify an opportunity to change/ enhance perception
Create proposition Illustrate/ explain insight. Use exaggeration/ analogy/ metaphor/ example
Tone of voice/ creative direction Identify the appropriate tools with which to deliver your creative proposition
The teams in the premier league have anthems for each team.
It brings people together and creates a sense of pride for the fans.
To Create a sort of rickroll for the fans, to generate buzz for the new season of the premier league.
Comments