After talking to Derek we had to create some moonboards based on our first talk.
Ideas how we could executed our insight.
Initial Visuals .
visual thinking campaigns,
To bring it to more peoples attention it could look like this.
Going with some ideas that were talked about. I looked at old Japanese artwork.
more specifically old woodblock printing styles.
The visuals of Japanese culture. Mainly Japanese woodblock prints on samurais.
Inspiration on how we could layout posters in a similar style about judo.
while looking into visuals for woodblock printing, I also looked at any current artist that have been influenced by Japanese woodblock printing.
After two centuries of being in isolation Japan opened to international trade in 1850s. Japanese goods, such as porcelain, lacquerware, parasols, fans, lanterns, trinkets, and art were imported to France. Artist were exposed to Japanese woodblock printings and artists such as Claude Monet had begun to collect so-called ‘ukiyo-e’ (pictures of the floating world) prints.
The term ukiyo-e (浮世) is composed of three Japanese characters: The first two are read as uki, which means "floating," or "cheerful”. The second character reads yo, which means "world," "generation," "age," "era," or "reign." The third character reads e and means "picture," "drawing, " "painting," or "print." Thus the standard translation of ukiyo-e (浮世絵) is "Pictures of the Floating World." In its usual sense ukiyo suggested "transitory world," but it also has connotations such as "everyday world," "present reality," or "world of the here and now."
During the eighteenth century when ukiyo-e became a popular, it was also partly due to advances in woodblock printing techniques.
Artist such as Takato Yamamoto, have been influenced by ukiyo-e .
Dark Arts and craft call his work ‘beautiful, yet horrifying take on the ukiyo-e art form.”,”His work takes the traditional Japanese arts to their logical dark extremes.”
with the concept of our own impending mortality or dark theme, Takato Yamamoto artwork includes the themes of death contained within the embrace of love. He uses withering roots of plants with a few blossoming flowers and objects such as a teddy bear, embracing a human body moreover with a darker palette than the last artist however still with the use of outlining the objects within a piece and using block colours.
His illustrative work is influenced by Art Nouveau artists Aubrey Beardsley.
Aubrey Vincent Beardsley was an English illustrator and author. His drawings in black ink were influenced by the style of Japanese woodcuts.
He became a controversial artist of the Art Nouveau era, renowned for his dark and perverse images and grotesque erotica, which were the main themes of his later work.
Takato Yamamoto is part of the Ero guro.
Ero guro nansensu, or ero guro for short is a Japanese literary and artistic movement focusing on eroticism, the corrupt and hedonism . The “ero” part of “ero guro nansensu” is more than just “the erotic” — it also encompassed cross-dressing, gender non-conformity, and queer sexuality.
Takato Yamamoto uses both dark colours and lighter colours in his work. The atmosphere of his work can range from erotic to a death embrace.
What Is Ukiyo-e? - Ukiyo-e - Virtual Culture - Kids Web Japan - Web Japan
http://web-japan.org/kidsweb/virtual/ukiyoe/ukiyoe01.html
Viewing Japanese Prints: Ukiyo - Floating World
http://www.viewingjapaneseprints.net/texts/topics_faq/faq_floatingworld.html
The Dark Arts of Japan
http://www.darkartandcraft.com/blog/2015/10/28/the-dark-arts-of-japan
(read up) Death is My Lover: The Decadent Erotic Art of Takato Yamamoto (NSFW)
The erotic Japanese art movement born out of decadence
http://www.dazeddigital.com/artsandculture/article/32596/1/ero-guro
Talking about clothing and prints to make judo more attractive to young consumers or people into the new hypebeast or streetwear styles.
Looking visually at the ying and yang sign and graphic styles.
linking back to Judo with, mind and boy and calmness. Having a balance.
Ideas
Perhaps repurposing judo wear. (maybe make it iconic)
Everyone that does judo wears a gi.
Perhaps a fighting game, 8 bit art, going back to an old street fighter style.
we could link it to Japanese culture. For example we could use manga .
insight: Judo is derived from Japanese culture
Steves Feedback:
and notes on the discussion.
Create a moon board to show 'This is Judo'
'This is how it looks like now'
To portray a story of judo, the message of
its Japanese how do we apply it to a piece of communication. what would it look like if it was a poster.
what will the copy say? a message in the visuals? to tell people, 'I should go join a judo class'
Get people interested.
eg a game, if you play a game about a sport, you do get interested in the real sport.
How to motivate someone to get up and move.
Is the Japanese connection strong enough?
why are we using elements of Japanese culture?
As it is from japan.
Manga has also leaked into western culture and is now big.
You have conventions such as comicon where there is a whole audience ranging in age.
Manga also appeals to a wide audience.
For example:
judo is therapeutic and we should all be aware of our mental sate. (you can do that thru judo) - that hooks
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The first moonboard doesn't have an insight into judo.
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Ideas.
If you really want to be apart of Japanese culture
If the idea was to target people who are really into anime and cosplay.
if you want to be apart of Japanese culture be apart of Judo, and then we could create personalised judo gi.
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Judo can give you:
balance, strength, grace and power.
You don't need to be strong to do Judo.
Understanding of you and someone els.
How they are going to go on the floor and also how you will keep them on the floor and how you will lock them on the floor.
^The ability to read people.
You are learning.
What are we communicating?
/
You achieve the impossible.
Take anyone on.
Your execution.
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