Our phase 02 project involved taking a minority sport and creating a strategy and outcomes for a campaign that transforms this sport into something that has wider appeal.
The minority sports I received was judo and the partnered up with Larry as we worked well last term and we both received judo.
We began to research the Sport. Where it came from and looked at any Initial links we found with other sports.
We found that judo also was a combat style that broke off from jiu jitsu.
We placed our findings into a powerpoint which we later had to present to the Judo group of people.
In the judo group meeting and we had discussions on the research that we done on the hopes we could help each other discover any possible bases for our insights and also some activations for how we could tackle the problem given to us to solve by the brief.
The bottom slides is our research powerpoint we showed in the judo group meeting.
Our initial research and our talk with Derek on finding an insight and were we could go with this topic.
Judo originated in japan.
How the sport is in the Olympic's
Our initials ideas.
FEEDback
During the discussion about judo we received feedback and ideas and thoughts that we could branch into.
notes from the discussion
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Judo has a strong sense of discipline
Judo was established in 1882 by combining jujitsu, a form of wrestling, with mental discipline. ... Several different styles of jujitsu evolved, and hand-to-hand combat spread as an important form of military training.
REI
The "Ritsu-rei" (Standing bow) is a bow performed from a standing posture.
(Yoda star wars, mental stuff- mental stuff, people need to take time to do some self care and take care of themselves and their mind- rise of mental health issues in 1st world countries.)
What we could do?
- Create a new format or launch.
- Create a brand (with the judo insight)
- RE brand
- RE launch eg how the prem legue was relaunched or the British gymnastic team by bare?
Could be an app/web with information about judo - communicate information
advertise it .
An ad campaign for a brand in the sport
a platform or community
//
repetion / discipline
Japan - a graphic language
is there a Japanese structure i could use to? eg manga?
//
calm - balance - ,mindfullness . - therapeutic values , exercise ur time and body
first world problems / mental health
Therapeutic value of judo
Ying and yang - mindfullness, tranquility balance // can I link values and ideas in judo
discipline - the colours of the belts (symbolism )
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